Clik here to view.
Too Much vs. Too Little
by: Jonathan Salem BaskinYahoo's new limits on user data retention and Facebook's latest row over faux college groups illustrate the bizzaro-world conflict between too little and too much information...
View ArticleClik here to view.
Is It Enough to Personalize Products to Be Different vs. Competition? M&M's,...
Guest post by Frédéric Baffou “The end of this afternoon is warmful and sunny. I am cruising with my new BMW on the sea side. I can enjoy the multiple options that I have configured to get the car...
View ArticleClik here to view.
What the Social Graph Is and Why It Matters to Brands
The social graph is not a new thing. The concept has been spoken about since at least the 1960s and is simply a way of representing (drawing) all the connections between people. Imagine a small island...
View ArticleClik here to view.
Three Ways to Avoid Creepiness
Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There’s growing evidence, though, that consumers are finding these personalized pitches...
View ArticleClik here to view.
giffgaff: How to Generate Delight and Advocacy without Spending a Fortune
Occasionally I come across a brand, an organisation, a bunch of people who get it, who practice it as opposed to talk about it. Who am I talking about? I am talking about giffgaff– a mobile virtual...
View ArticleClik here to view.
Are We Living in a Low Innovation Age?
I gave a keynote last week at the rather wonderful Google Squared programme on the subject of technological disruption and chose to dedicate my latest column in New Media Age to the subject:"With so...
View ArticleClik here to view.
Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what...
View ArticleClik here to view.
The Challenge to Hyper-Personalisation - Do Consumers Want You To Be That...
As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known where we are whenever we have our phone with...
View ArticleClik here to view.
Mass Personalization Is Coming. Are We Ready For It?
The modern world can be a dehumanizing place. Long gone is the sweet little old lady at the drugstore counter, replaced by big box retailers, brand logos and barcodes. We’re more often“handled” than...
View ArticleClik here to view.
Pre-sorted, Pre-packaged Pharmaceuticals - This Will Be a Game Changer. An...
My usual caveat - not sure that this company will succeed - but somebody is going to take this idea and make it fly.Why go to your pharmacy get all of those pills that you then need to combine into...
View ArticleClik here to view.
Too Much vs. Too Little
by: Jonathan Salem BaskinYahoo's new limits on user data retention and Facebook's latest row over faux college groups illustrate the bizzaro-world conflict between too little and too much information...
View ArticleClik here to view.
Is It Enough to Personalize Products to Be Different vs. Competition? M&M's,...
Guest post by Frédéric Baffou “The end of this afternoon is warmful and sunny. I am cruising with my new BMW on the sea side. I can enjoy the multiple options that I have configured to get the car...
View ArticleClik here to view.
What the Social Graph Is and Why It Matters to Brands
The social graph is not a new thing. The concept has been spoken about since at least the 1960s and is simply a way of representing (drawing) all the connections between people. Imagine a small island...
View ArticleClik here to view.
Three Ways to Avoid Creepiness
Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There’s growing evidence, though, that consumers are finding these personalized pitches...
View ArticleClik here to view.
giffgaff: How to Generate Delight and Advocacy without Spending a Fortune
Occasionally I come across a brand, an organisation, a bunch of people who get it, who practice it as opposed to talk about it. Who am I talking about? I am talking about giffgaff– a mobile virtual...
View ArticleClik here to view.
Are We Living in a Low Innovation Age?
I gave a keynote last week at the rather wonderful Google Squared programme on the subject of technological disruption and chose to dedicate my latest column in New Media Age to the subject:"With so...
View ArticleClik here to view.
Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what...
View ArticleClik here to view.
The Challenge to Hyper-Personalisation - Do Consumers Want You To Be That...
As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known where we are whenever we have our phone with...
View ArticleClik here to view.
Mass Personalization Is Coming. Are We Ready For It?
The modern world can be a dehumanizing place. Long gone is the sweet little old lady at the drugstore counter, replaced by big box retailers, brand logos and barcodes. We’re more often“handled” than...
View ArticleClik here to view.
Pre-sorted, Pre-packaged Pharmaceuticals - This Will Be a Game Changer. An...
My usual caveat - not sure that this company will succeed - but somebody is going to take this idea and make it fly.Why go to your pharmacy get all of those pills that you then need to combine into...
View Article
